The Meio & Mensagem editorial team conducts the Best in Advertising Production survey by consulting 100 creative professionals in leadership positions (such as presidents, vice presidents, directors, and production heads) at the top advertising agencies in Brazil. These professionals provide recommendations that form the basis for the rankings in three categories:

Best Film Directors

Most Promising New Directing Talent

Best Audio Production Professionals

While the first two categories have had prior editions in 2019, 2016, and 2011, audio production was included for the first time in the 2023 edition.